The Importance of Professional Real Estate Photography
Impressing Your Potential clients with High Quality Photos
You have seconds to grab a potential home buyer’s attention online, and nothing catches a viewer’s interest as quickly as photos do. The pictures in your real estate listing are where potential home buyers (60%, according to the Wall Street Journal) spend most of their time.
Without a Photo - You have just two seconds to grab the viewer’s interest.
With a Photo - This extends to 20 seconds of viewer’s interest.
While dull pictures offer little to entice potential buyers, high quality photos invite viewers to take time and explore the home, showing off your listing in its most beautiful state.
First Impressions Matter
That first photo of the exterior is the most important one, as 95% of prospective buyers view it for the longest amount of time. If you want to impress, this is where you have the greatest chance to affect most of the people who visit your listing. That’s why it’s important to make sure you’re showing off your listings in the best possible light.
Quality photos increase the amount of time a potential buyer spends on your site. So make sure you put your best film forward.
"You never get a second chance to make a first impression."
Benefits of Professional Real Estate Photography
Great photos will make sure potential buyers see your listings at their best, as well as keep them on the listing longer. But, professional pictures do more than just keep viewers on your listing.
High quality real estate photos can:
Double your GCI
Sell your listings faster
Give you an edge over your competition (only 35% of realtors use a professional photographer)
Give you 47% higher asking price per square foot
Ensure you (and your realtor brand) are taken more seriously.
While any pictures help, exceptional photos will help you stand above the competition. Check out Pixel Sold’s gallery to get an idea of how your photos should look.
Take a look at the difference of amateur versus professional real estate photography
Professional Photos Versus Amateur Photos
“No problem,” you think, “I can take the photos myself.”
In theory, this is possible, but between your full schedule and your revolving door of meetings, you barely have time to update your blog, let alone rush through your listing to snap a couple dull photos in one or two of your 50 plus listings. On top of this, you’re not a professional photographer and you definitely don’t have time to learn their secrets, so your photos will never match that of a professional.
Photography is more than just hitting the shutter button. Your photographer has spent a lot of money and time collecting the skills and equipment needed to capture, compose and edit shots that will pull potential home buyers right inside your listing, evoking emotion, and increasing the chance they will contact you and buy the home you’re selling.
PixelSold.com – Your Professional Real Estate Photography Service
Your Best Option for ROI
Operating out of McKinney, TX, Pixel Sold delivers high quality, professional photos of your listings throughout DFW Metroplex.
Pixel Sold shows off your real estate listings while offering you the greatest return on the investment you make through their:
State of the art equipment
High resolution, premium-quality Images
Comprehensive, flattering shots
Attention to detail
Professional composition and polished finish
This dedication to quality will help keep potential home buyers on your listings longer, increasing the chance they’ll convert from viewer to buyer.
Twilight Shoot
Pixel Sold Offers Twilight Real Estate Photography
Show off your listings at dusk, creating warmth and ambiance through Pixel Sold’s twilight real estate photography. Evening shots will infuse rich atmosphere as well as give more depth, and highlight some of the best features of your listing. Details that can be overlooked in the daytime come to life through twilight photography.
Capture a sunset, and create an aura in every photo, from:
Landscaping
Pool and other lighting features
Outdoor living spaces (such as fire pits, barbeques, kitchens, decorative concrete, etc.)
Pixel Sold offers the same dedication to quality with professional Real Estate Virtual Tours of your listings.
Hiring a Professional Real Estate Photographer
By hiring a professional real estate photographer, not only are you creating a cleaner, more professional brand, you’re also increasing your GCI, giving you the greatest return on your investment.
Contact Pixel Sold about revamping your listings through professional real estate photos today!